This is a replacement lanyard for the iPod shuffle available from iBelieve for $13. There's a 'biblical' quote on the website, taken from "2 Jobs 3:15." It reads: "But now bring me a man who plays music. And when the man played music, the groove came upon them." (i.e. 2 Kings 3:15) The designer was asked if it was genuinely Christian, or a comment on the popularity of ipods. He replied: "It is both. People will see what they want in it. They may want to visibly show their faith in a more fashionable way. The intertwined meaning is what is interesting. I think we are obsessed with objects today and none more than maybe the iPod. The idea was too funny, controversial, sad, not to visualize." While it borders on sacreligious, I can see someone using it to get people into a conversation about Jesus. By the way, I had my hands on the new iPod Video today. Wow! the picture quality is amazing! But such a tiny screen.